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Our team.

Meet our sales team


Auke Rienks

Our Managing Director started as the owner of Laude in 1991 and successfully changed the business structure and digitalized our way of work according to ISO standards. With full focus on sales and innovation, Auke successfully led the company as from the early 90’s onto the sale of the company to Tetra Pak in 2016. With over 30 years of experience, today Auke is managing the company within the Tetra Pak organization, being responsible for the company’s performance and representing our strong brand name in the dairy business. 

Auke D. Rienks
Managing Director
+31 (0) 651 408 355

Jan Mulder

Jan joined Laude in 1997 as our Production Manager. With his strong technical background, he led our production department for 16 years, being responsible for product quality and an optimal production process. With a strong focus on innovation, under Jan’s flag many product- & production improvements have been introduced. In 2013 he switched to the position of Director Business Development, covering Sales and R&D. Therewith he is responsible for sales projects, controller of our ERP system and able to stay close to his passion for product- & production innovation.

Jan K. Mulder
Director Business Development
+31 (0) 653 211 311 


Erik Prins

Started in 1992 in production as CNC milling programmer, Erik switched in 1994 to our sales office as Technical Advisor, but rapidly worked his way up to Account Manager. With 30 years at Laude Erik is our most experienced Account Manager, having managed many sales projects, knowing many cheese factories and serving many cheese makers worldwide. With a strong focus on customer service and drive for technical solutions, Erik’s experience is a guidance for many new projects. Being controller of the different ERP systems in the past and now, Erik really is the all-rounder at Laude.

Erik Prins
Sales Manager
+31 (0) 610 922 537


Almar Rienstra

Almar is the newest member of Laude’s sales team, having joined Laude in 2021. With his sales background and experience in the international food business he is serving cheese makers worldwide. By leading customers projects, he is gaining knowledge and experience on the job, whilst making sure our customers get the best service. In the years to come, he intends to meet many more (vegan) cheese makers!  

Almar J.C. Rienstra
Sales Manager
+31 (0) 683 529 339

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We believe in establishing and growing personal relationships with our customers. Start yours today by getting in touch and discovering how our cheese moulds can benefit your business.